Newsroom

Nashville, Tenn., USA: 11/1/2007

Innovative showroom display units offer improved approach to selling decorative hardware

(Nashville, Tenn., USA: Nov. 1, 2007) Hickory Hardware™ (www.hickoryhardware.com), North America's leading designer, manufacturer and marketer of decorative, functional and industrial hardware, introduces its innovative line of showroom merchandising units. The new Hickory Hardware merchandising units streamline the hardware selection process by organizing a broader selection of hardware in less space, and use furniture-quality wood and finishes to showcase the company's products.

Hickory Hardware merchandiser units house display boards with multiple finishes on a single family board. With these consolidated display boards, showrooms can now offer customers more styles and finishes in the same amount of space. Up to 10 display boards fit in a wall cleat that measures 72-1/2 inches high, 24-5/8 inches wide and 4-9/16 inches deep. Up to 40 boards fit in a four-sided rotating floor tower that measures 75 inches high, 24-3/4 inches wide and 24-3/4 inches deep.

Hickory Hardware's new merchandising options include rotating floor towers, wall cleats, countertop appliance pull displays and product catalogs. Each display unit features furniture-quality wood construction, and allows customers to see how the hardware will look on furniture or cabinets and better understand the functionality of the products.

The countertop appliance pull display offers another stylish way to showcase Hickory Hardware's decorative appliance pulls. The wood display unit, measuring 25-7/8 inches tall and 24-3/4 inches wide, sits on a countertop, giving customers an up-close look at oversized pulls.

Hickory Hardware's new merchandising materials update all Belwith merchandising displays with Hickory Hardware-branded products and displays.

For sales or marketing information, contact Hickory Hardware toll-free at (877) 556-2918, or at (615) 687-6300 outside of the US, or e-mail customerservice@hickoryhardware.com.

For media information, contact Lauren A. Frohne, public relations, Koroberi, Inc. (www.koroberi.com), by phone at (919) 945-0525 or by e-mail at lauren@koroberi.com.