Newsroom

Nashville, Tennessee, USA: 10/17/2007

Company targets consumers and trade professionals by participating in HGTV Pro video series, offering products through HGTV MarketPlace, and providing cabinet hardware for the 2008 HGTV Dream Home

(Nashville,Tennessee, USA: October 17, 2007) Hickory Hardware™, North America's leading designer, manufacturer and marketer of decorative, functional and industrial hardware, announces its product sponsorship of HGTV Pro’s online video series, “Building the 2008 HGTV Dream Home^sm.” The new promotional program developed by Hickory Hardware and HGTV Pro targets builders, designers, and Do-It-Yourself and Do-It-for-Me consumers.

The sponsorship package includes online and television video segments, banner ads, marketplace listings for builders and consumers to purchase products, and inclusion of Hickory Hardware products in the 2008 HGTV Dream Home in Islamorada in the Florida Keys.

“Sponsoring HGTV Pro’s ‘Building the 2008 Dream Home’ series gives us the unique opportunity to place Hickory Hardware in the hands of the very best contractors, builders, and designers in the industry, while effectively communicating our product message to consumers,” said John Pelka, vice president of marketing, Hickory Hardware. “We are proud to be a part of this annual project and to work with HGTV Pro to reach out to homeowners and builders across the country.”

Hickory Hardware and HGTV Pro have produced four video segments that focus on decorative and functional hardware around the home and include commentary from Hickory Hardware product and design spokesperson, Kevin Dewald. The segments will be featured on HGTV Pro’s Web site, as well as on HGTV Pro Weekly, a network television series produced by HGTV Pro, that airs on Saturday mornings on HGTV. The videos will begin airing in early October and cover topics of interest to homeowners, such matching door entrance hardware to the style of a home, trends in kitchen cabinet hardware, and the whole-house hardware concept.

Hickory Hardware cabinet hardware, contemporary bar pulls, and door hardware products are now available for purchase through the HGTV Pro and HGTV Web sites. The featured products include Hickory Hardware’s Zephyr, American Diner, and Studio cabinet hardware styles that will be used in kitchen and bath areas of the 2008 HGTV Dream Home.

Hickory Hardware banner advertisements promoting the program’s “Affordable Elegance” theme are currently featured in the “Building the 2008 HGTV Dream Home” section on HGTV Pro, and the company will be sponsoring e-mail newsletters distributed to HGTV and HGTV Pro subscribers throughout the year.

For sales or marketing information, please call Hickory Hardware toll-free at (877) 556-2918, or (615) 687-6300 from outside the United States, or e-mail customerservice@hickoryhardware.com .

For media information, contact Lauren A. Frohne, public relations, Koroberi, Inc. ( www.koroberi.com ), by phone at (919) 945-0525 or by e-mail at lauren@koroberi.com .

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