Nashville, Tennessee, USA: 6/5/2007
Hickory Hardware's Collection Rolls out in The Great Indoors Home Improvement Chain
Eight different design families offer a range of decorative styles and the industry's leading finishes
(Nashville, Tennessee, USA: June 5, 2007) Hickory Hardware
(www.hickoryhardware.com),
America's leading designer, manufacturer and marketer of decorative,
functional and industrial hardware, announces that its new Designer
Collection of door hardware has launched in The Great Indoors®
(TGI) home improvement retail chain. The TGI Designer Collection
rollout is supported by a custom merchandising unit designed to
match TGI's style while showcasing each product's beauty and functionality.
Hickory
Hardware's Designer Collection TGI merchandiser is a gondola-style
unit designed to match the chain's highly distinctive merchandising
look in both wood type and finish. Hickory Hardware worked closely
with TGI designers to create a look and feel that would place the
Designer Collection at home in TGI.
TGI home improvement centers offer high-end products for home remodeling
and decorating. Hickory Hardware's Designer Collection hardware
can be found in all 16 TGI stores, which include locations in Las
Vegas and Houston.
"The launch of the Designer Collection at TGI shows off Hickory
Hardware's 100-year legacy of design, manufacturing and engineering
excellence in the industry's most extensively researched and retail-friendly
sales program," says John Pelka, vice president of marketing,
Hickory Hardware. "The Designer Collection launch at TGI illustrates
what happens when superior product meets highly effective packaging
and totally customer-driven merchandising."
Available in eight exciting design families, Hickory Hardware's
Designer Collection door hardware features custom-made quality and
several new finishes that best highlight the character of each design.
Each Designer Collection family offers a suite of matching door
hardware including entrance handle-sets, bed and bath, hall
and closet, dummy trim, and single and double deadbolts as
well as kitchen cabinet hardware and other accessories to achieve
whole-house coordination.
The Designer Collection features the company's most popular designs,
including the Empire-styled Ribbon and Reed design family, the seventeenth-century-France-inspired
Richelieu, and the simple, contemporary Studio family, for a luxurious
style that suits any home. The collection is available in new finishes,
such as Sausalito Silver and Antique Black Copper, as well as the
popular Satin Nickel and Oil-Rubbed Bronze Highlighted finishes.
Easy-to-install with long-lasting finishes, a lifetime mechanical
warranty, and security that meets the industry's highest standards,
Hickory Hardware's Designer Collection entrance handle-sets range
in price from $249-$399. The collection officially launched at K/BIS
in Las Vegas, Nevada, May 8-10, and will be replacing Hickory Hardware's
Period Brass-brand door products and accessories.
For sales or marketing information, contact Jon Valsvik, vice president
of retail sales, Hickory Hardware, by phone at (615) 687-6306 or
by e-mail at jon.valsvik@hickoryhardware.com.
For media information, contact Lauren A. Frohne, public relations,
Koroberi, Inc. (www.koroberi.com),
by phone at (919) 960-9794 ext. 25 or by e-mail at lauren@koroberi.com.