Nashville, Tennessee, USA: 5/17/2007
Hickory Hardware's Designer Collection Rolls out in Home Depot's Expo Design Centers
Eight different design families offer a range of decorative styles and the industry's leading finishes
(Nashville, Tennessee, USA: May 17, 2007) Hickory Hardware
(www.hickoryhardware.com),
America's leading designer, manufacturer and marketer of decorative,
functional and industrial hardware, announces that its new Designer
Collection of door hardware has launched in Home Depot®'s Expo
Design Centers® nationwide. The Expo Designer Collection rollout
is supported by a custom merchandising unit designed to showcase
each product's beauty and functionality.
Hickory
Hardware's Designer Collection merchandiser for Expo features a
solid wood design with a cherry finish. The unit showcases the door
hardware on working mounts to accurately display each product's
functionality to the customer.
Expo Design Center offers homeowners professional design and installation
services, and carries the most luxurious and innovative products
from around the world. Hickory Hardware's Designer Collection hardware
is featured at all 34 Expo locations, including cities like Nashville,
Dallas, and San Diego.
"Hickory Hardware's launch of the Designer Collection offers
Expo consumers our unique blend of 100 years of design heritage,
master engineering and manufacturing expertise, and well-researched
merchandising techniques," says John Pelka, vice president
of marketing, Hickory Hardware. "The Designer Collection launch
emphasizes how the careful unification of our heritage brands has
worked to create a superior product and the industry's most effective
packaging and merchandising."
Available in eight design families, Hickory Hardware's Designer
Collection door hardware features custom-made quality and several
new finishes that best highlight the character of each design. Each
Designer Collection family offers a suite of matching door hardware
- including entrance handle-sets, bed and bath, hall and closet,
dummy trim, and single and double deadbolts - as well as kitchen
cabinet hardware and other accessories to achieve whole-house coordination.
The Designer Collection features the company's most popular designs,
including the Empire-styled Ribbon and Reed design family, the seventeenth-century-France-inspired
Richelieu, and the simple, contemporary Studio family, for a luxurious
style that suits any home. The collection is available in new finishes,
such as Sausalito Silver and Antique Black Copper, as well as the
popular Satin Nickel and Oil-Rubbed Bronze Highlighted finishes.
Easy-to-install with long-lasting finishes, a lifetime mechanical
warranty, and security that meets the industry's highest standards,
Hickory Hardware's Designer Collection entrance handle-sets range
in price from $249-$399 USD. The collection officially launched
at K/BIS in Las Vegas, Nevada, May 8-10, and will replace Hickory
Hardware's Period Brass-brand door products and accessories.
For sales or marketing information, contact Jon Valsvik, vice president
of retail sales, Hickory Hardware, by phone at (615) 687-6306 or
by e-mail at jon.valsvik@hickoryhardware.com.
For media information, contact Lauren A. Frohne, public relations,
Koroberi, Inc. (www.koroberi.com),
by phone at (919) 960-9794 ext. 25 or by e-mail at lauren@koroberi.com.