Newsroom

Nashville, Tennessee, USA: 5/17/2007

Hickory Hardware's Designer Collection Rolls out in Home Depot's Expo Design Centers


Eight different design families offer a range of decorative styles and the industry's leading finishes

(Nashville, Tennessee, USA: May 17, 2007) Hickory Hardware™ (www.hickoryhardware.com), America's leading designer, manufacturer and marketer of decorative, functional and industrial hardware, announces that its new Designer Collection of door hardware has launched in Home Depot®'s Expo Design Centers® nationwide. The Expo Designer Collection rollout is supported by a custom merchandising unit designed to showcase each product's beauty and functionality.

Designer Collection in Studio design familyHickory Hardware's Designer Collection merchandiser for Expo features a solid wood design with a cherry finish. The unit showcases the door hardware on working mounts to accurately display each product's functionality to the customer.

Expo Design Center offers homeowners professional design and installation services, and carries the most luxurious and innovative products from around the world. Hickory Hardware's Designer Collection hardware is featured at all 34 Expo locations, including cities like Nashville, Dallas, and San Diego.

"Hickory Hardware's launch of the Designer Collection offers Expo consumers our unique blend of 100 years of design heritage, master engineering and manufacturing expertise, and well-researched merchandising techniques," says John Pelka, vice president of marketing, Hickory Hardware. "The Designer Collection launch emphasizes how the careful unification of our heritage brands has worked to create a superior product and the industry's most effective packaging and merchandising."

Available in eight design families, Hickory Hardware's Designer Collection door hardware features custom-made quality and several new finishes that best highlight the character of each design. Each Designer Collection family offers a suite of matching door hardware - including entrance handle-sets, bed and bath, hall and closet, dummy trim, and single and double deadbolts - as well as kitchen cabinet hardware and other accessories to achieve whole-house coordination.

The Designer Collection features the company's most popular designs, including the Empire-styled Ribbon and Reed design family, the seventeenth-century-France-inspired Richelieu, and the simple, contemporary Studio family, for a luxurious style that suits any home. The collection is available in new finishes, such as Sausalito Silver and Antique Black Copper, as well as the popular Satin Nickel and Oil-Rubbed Bronze Highlighted finishes.

Easy-to-install with long-lasting finishes, a lifetime mechanical warranty, and security that meets the industry's highest standards, Hickory Hardware's Designer Collection entrance handle-sets range in price from $249-$399 USD. The collection officially launched at K/BIS in Las Vegas, Nevada, May 8-10, and will replace Hickory Hardware's Period Brass-brand door products and accessories.

For sales or marketing information, contact Jon Valsvik, vice president of retail sales, Hickory Hardware, by phone at (615) 687-6306 or by e-mail at jon.valsvik@hickoryhardware.com.

For media information, contact Lauren A. Frohne, public relations, Koroberi, Inc. (www.koroberi.com), by phone at (919) 960-9794 ext. 25 or by e-mail at lauren@koroberi.com.